UNIVERSAL MUSIC - A&R EXCLUSIVE ACCESS
A selection of released and unreleased material from trainees who are making waves in the corridors and we think could have the potential to make waves on the mainstage.
Sounds like: Laura Marling, Alela Diane, Birdy
Success: Featured on lot's of blogs and playlists on Spotify, played on BBC Introducing and by Phil Taggert on Radio 1
Bio: Mature in it's lyrical theme and effortlessly confident in its delivery, Ellie Occleston's latest release 'Splinters' showcases a distinct, isolated and haunting vocal backed up by a delicate piano accompaniment.
K1 aka Khyra Wilson
Song: Pour it up
Sounds like: The Weeknd, The Internet, Frank Ocean
Success: First video (click here) received over 11k views, lot's of love and interest from management camps such as disturbing London.
Bio: Smooth and rich in harmony and texture. K1's 'Pour It Up' is a super slow head-nodder. Slick production and encapsulating vocals reminiscent of The Weeknd make the perfect cocktail for a tune you'll want to pull up again and again.
Sounds Like: Lady Leshurr, Lethal Bizzle, JME
Success: Video got lots of love on GRM daily and she is progressing on 'Da Come Up'. Although not showcased in this tune her voice is probably one of the best we have had in ELAM she is a phenomenal performer.
Bio: "Females run this ting". Layyah's fierce delivery on 'Energy' is a welcome breath of fresh air. Thick, squelching bass and rattling hi-hats make for a classic grime banger. Layyah's ability to switch up her flow is undeniable. The title of this track is a clear indicator of its sound and vibe.
Song: F*ck It Was Lovely
Sounds Like: Joey Bada$$, Little Simz, Kali Uchis
Success: Mainly in the corridors, although Ezria is unbelievably talented, smart and interesting, raps, poet and also spoken word artist.
Bio: Brooding horns, soulful e-piano tones and steady, gritty groove all washed in a shower of heavy, wet reverb - meet EZRIA. Her spoken word with dustings of gorgeous melody are the centrepiece of this journey through the mind of this exciting young artist. Turn it up loud.
Song: My Protest Song
Sounds like: Joss Stone, Corrine Bailey Rae, Ella Fitzgerald, Jill Scott
Success: Biggest ELAM Live Video (click here) so far with very good reaction, Rasida, writes produces, engineers and records all herself
Bio: Delivered with the confidence of a veteran, RASiDA's use of harmony and instrumentation showcases a maturity and musical understanding beyond her young years. An absolutely stand out vocal ties off this perfect package and wraps a strong, soulful ribbon around it.