ELAM at a glance

ELAM is a free, full-time creative academy for 16–19-year-olds in East London. We specialise in Music Performance & Production, Games Design, and Film & TV Production, offering industry-standard training in a professional, supportive environment.

Our trainees come from every corner of London — united by their passion and drive to build a future in the creative industries.

Our Vision and Mission

Vision: Young people across the UK should see themselves reflected in its creative culture.
Mission: To identify, develop and connect the next generation of diverse creative talent.

What We Offer

Specialist Courses

Students study a full-time creative pathway equivalent to three A-levels, supported by English and Maths to strengthen communication, analysis, and problem-solving skills.

Real Industry Experience

Masterclasses, mentoring, work placements and collaborations with leading organisations ensure trainees gain genuine industry exposure. Our studios, edit suites, games labs and performance spaces match professional standards.

Support & Inclusion

We look for potential, not privilege. ELAM removes barriers to access through bursaries, equipment support, and pastoral care. Students benefit from a safe, diverse and nurturing environment that champions wellbeing and individual progress.

Our Values

Every trainee is developed through six core values essential to creative careers:
Inquisitiveness, Resilience, Reflectiveness, Dependability, Independence, Collaboration.
These values shape our culture — from classroom learning to industry projects and personal development.

Why ELAM Matters

For Applicants (16–18):

If you’re passionate about music, games or film/TV, ELAM gives you the skills, the space, and the industry connections to turn that passion into a future.

For Parents:

ELAM combines creative excellence with strong academic foundations and personalised support. It’s a proven route into top universities, apprenticeships and creative roles.

For Industry Partners:

We work with organisations that want to nurture diverse new talent and contribute to a more representative creative sector. Partnerships at ELAM help shape the next generation of skilled, motivated young creatives.