Wretch 32's New Album a Lyrical Triumph

Wretch 32 has just released his new Album, FR32, which has already made waves across the nation. Specific attention has been given to songs such as 'His and Hers' and 'Time' which are lyrically raw and honest. 

The essence of the Album was to portray the freedom that Wretch feels he now has as an artist. That freedom is clearly heard through his lyricism and his experimentation with conventional structures. 

Although this album has only been out for a couple of days, it is already considered a key contender for next years Mercury Award. Wretch mentions in 'Time' that he hasn't won a Grammy yet. Well that seems like it might change soon...

Play our Trainee's first prototype games now!

Play our Trainee's first prototype games now! They have only been here 3 weeks and this is the magic they have already been able to conjure! Click on a game below and play away!

Toku Ball- By Andrew Marmo

Stop Golf 1- By Nahid Uddin

Dap and the orb life- By Sheub Islam

Trainee In Focus: 01 Oniqur Rahman

Our First ever 'Trainee In Focus' looks at Oniqur Rahman, the 16 year old film producer and founder of Future 16. We spoke to Oniqur to get more of an insight into his world of film. 

What do you do?

"I am a Film Producer and founder of a production company called Future 16. I have recently started making music videos as I believe a voice can take you so far, but visuals can take you further and I have already started working with music trainees. I believe there are no barriers in film"

Why did you start Film?

"It all started when I was 8 years old and I watched ET. I fell in love with it, the story, the visuals. The Film connected with so many people on so many different levels and this is something I am determined to achieve with my work. 

My uncle then bought me a VHS camera and I have shot over 200 films with it! My passion for Film continued to grow from then on and when I was 11 years old, I won best film at the Apple Film Festival. I then started Future 16, which is a production company specialising in short film."

What are your aspirations?

"I dream of longevity, I want to make films that can shape and change a generation like those that have done before. I love Japanese films because they always have a strong story and it is this that I want to show in my work; a story that can make people treat others differently. 

I would love to win a BAFTA but my biggest dream is to win the BFI lifetime achievement award. I never put credits on my work. I believe that if you put your name on something, you own it, whereas if you do not put your name on it, it belongs to everyone."

Sylvia Young Theatre School visit a massive success!

Last Week we visited Sylvia Young Theatre school to speak to students about what ELAM has to offer. One student had this to say about the experience:

"'Last Thursday ELAM college came to speak to some interested students about what they have to offer. Their courses are Film & Media, Music and Games Design. The head and a former student who now works at ELAM came to speak about their courses and their past/present student successes which were incredible! The reason why ELAM is my first choice is due to how connected with the industry they are. It’s unbelievable to see how many big companies/record labels and artists support the college. Something else I loved was the work experience. If you’re on the music course for example, ELAM sends you to a company such as Warner Music, Universal, Sony etc to learn from and even be noticed by the best! Something I know all parents will be happy to hear is that it is compulsory to take maths or English A LEVEL, which I admit I’m sure will come in handy!'

A huge thank you to Sylvia Young, we thoroughly enjoyed being in your wonderful building, surrounded by such amazing students!

The European Women in Games Conference 2017 paints a bright future for the industry

Our seventh annual conference earlier this month highlighted the key role women play in the European game industries as designers, makers, thinkers, educators, players and everything in between. 

The extra time afforded by the new two-day format allowed for more diverse subjects and speakers than ever before. We had panels on making and designing games, social media and personal branding, VR, business, HR and increased discussion about the educational pipeline. 

This was fitting, as our host was the wonderful East London Arts and Music – a progressive educator with a strong commitment to diversity – on the first day of its new academic year and its new games design course. 

Click on the link below to read more.

http://www.mcvuk.com/news/read/opinion-the-european-women-in-games-conference-2017-paints-a-bright-future-for-the-industry/0187233

 

ELAM now open for enrolment!

We are now enrolling for our Games Design, Film and Television and Music courses starting in September 2017. If you haven't already applied but want to join us please visit with us today with your GCSE certificates at our brand new state-of-the-art building just opposite the Bromley by Bow tube station at E3 3TA or give us a call on 0203 488 2458

ELAM's first integrated partnership in the UK for Game Design

Multi-award winning games studio and creators of the Total War franchise, Creative Assembly, has partnered with 16-19 Academy, East London Arts and Music (ELAM) to deliver a new Game Design course.

This is the first integrated partnership in the UK for Further Education Game Design that will see students following an industry-developed curriculum. The course gives students the opportunity to learn game-making on a holistic level, encompassing games art, mechanics, programming, storytelling and sound alongside mentoring, masterclasses, workshops and more, from Creative Assembly’s experts.

Certified as outstanding in all areas by Ofsted, ELAM places central importance on being in touch with the creative industries, bridging the gap between education and industry. Over a quarter of ELAM’s students are from disadvantaged backgrounds and over 70% are from a BAME background, a demographic that is currently underrepresented in the games industry.

Tim Heaton, Studio Director at Creative Assembly, said:

“As a leader in the UK games industry we are committed to educating the future games development talent of tomorrow, and driving innovation through diversity.

“ELAM is working to address the shortfall in the UK’s creative skills shortage and we look forward to sharing our expertise that come with 30 years of making world-class games to help them achieve this.”

Charlie Kennard, Principal at East London Arts and Music, said:

"The UK games industry is currently the 6th largest in the world, employing around 25,000 people, yet the education system is not preparing students with the specialist skills the industry requires. Creative Assembly join other ELAM partners, including Universal Music UK and Abbey Road Studios, to give trainees the opportunity to regularly engage with the industry and gain a level of professionalism, raising the standard of undergraduates before they go to university.”

The UK games market is thriving, with games generating £2.96bn in 2016, 1.3 times the size of the video market (£2.25bn) and 2.6 times the size of music (£1.1bn) . UK games rank among the most popular in the world , with Creative Assembly’s Total War™ series seeing a franchise record-breaking monthly average of 1.2m global players in 2017.

ELAM and Creative Assembly are encouraging students with an interest in games to sign up to the new Game Design course here.

To read more about Creative Assembly's commitment to education, read about the Legacy Project here.

Elam CA announce graphic.png

ELAM is Outstanding - It's Official!

Trainees at East London Arts and Music (ELAM) receive an Outstanding education according to the school’s first Ofsted Report published today.

East London Arts and Music (ELAM) is an Academy whose primary objective is to provide 16-19 year olds with a world-class education in, and exposure to the business of, both the performance and technical aspects of the music, games design, film and television industries. The course at ELAM has been designed in conjunction with the creative industries. The Ofsted report recognises the unique and excellent benefits that trainees and staff receive from the partnership between ELAM and the professionals in those creative industries.

Charlie Kennard, Principal, said, ‘We are delighted with the Ofsted Inspectors’ recognition of the quality of education we offer our trainees at ELAM. We strongly believe that there is so much creative talent that is unrecognised across the UK. We set ELAM up to give young people a place and a course that would give them the opportunity to pursue careers within theses sectors and this report is an indication that we are on the right track. I strongly believe that this report is a result and reflection of ELAM’s five core values of Drive, Excellence, Innovation, Integrity and Collaboration. We collectively established these values when we started some five years ago and it has been these values which have enabled us to achieve so much in such a short amount of time. Time and time again we have come back to these in the both good and tough times and they have always provided the right solution to allow us to move forward. On behalf of everyone involved in ELAM, I would also like to say a huge thank you to all the incredibly hard working staff who have given so much to help establish ELAM, all the trainees that enabled us to get to this point by choosing to come here when we didn't even exist and to all our Industry Partners for all their unwavering support. A special thanks must go to the team at Universal Music UK who signed up to our vision while ELAM was still just an idea.’

A team of four Ofsted inspectors used a mixture of group and individual interviews, observations of learning sessions as well as assessment and progress reviews to form their judgements. They concluded that the ‘Students thrive in lessons that are challenging, vibrant and exciting while benefiting from access to a unique and extensive range of very high-profile music industry professionals’.

ELAM continues to expand and in September 2017 will launch two new courses, Games Design and Film and Television, which mark the beginning of an exciting new chapter for the school.

The full Ofsted report is available online here.