ELAM now open for enrolment!

We are now enrolling for our Games Design, Film and Television and Music courses starting in September 2017. If you haven't already applied but want to join us please visit with us today with your GCSE certificates at our brand new state-of-the-art building just opposite the Bromley by Bow tube station at E3 3TA or give us a call on 0203 488 2458

ELAM's first integrated partnership in the UK for Game Design

Multi-award winning games studio and creators of the Total War franchise, Creative Assembly, has partnered with 16-19 Academy, East London Arts and Music (ELAM) to deliver a new Game Design course.

This is the first integrated partnership in the UK for Further Education Game Design that will see students following an industry-developed curriculum. The course gives students the opportunity to learn game-making on a holistic level, encompassing games art, mechanics, programming, storytelling and sound alongside mentoring, masterclasses, workshops and more, from Creative Assembly’s experts.

Certified as outstanding in all areas by Ofsted, ELAM places central importance on being in touch with the creative industries, bridging the gap between education and industry. Over a quarter of ELAM’s students are from disadvantaged backgrounds and over 70% are from a BAME background, a demographic that is currently underrepresented in the games industry.

Tim Heaton, Studio Director at Creative Assembly, said:

“As a leader in the UK games industry we are committed to educating the future games development talent of tomorrow, and driving innovation through diversity.

“ELAM is working to address the shortfall in the UK’s creative skills shortage and we look forward to sharing our expertise that come with 30 years of making world-class games to help them achieve this.”

Charlie Kennard, Principal at East London Arts and Music, said:

"The UK games industry is currently the 6th largest in the world, employing around 25,000 people, yet the education system is not preparing students with the specialist skills the industry requires. Creative Assembly join other ELAM partners, including Universal Music UK and Abbey Road Studios, to give trainees the opportunity to regularly engage with the industry and gain a level of professionalism, raising the standard of undergraduates before they go to university.”

The UK games market is thriving, with games generating £2.96bn in 2016, 1.3 times the size of the video market (£2.25bn) and 2.6 times the size of music (£1.1bn) . UK games rank among the most popular in the world , with Creative Assembly’s Total War™ series seeing a franchise record-breaking monthly average of 1.2m global players in 2017.

ELAM and Creative Assembly are encouraging students with an interest in games to sign up to the new Game Design course here.

To read more about Creative Assembly's commitment to education, read about the Legacy Project here.

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ELAM is Outstanding - It's Official!

Trainees at East London Arts and Music (ELAM) receive an Outstanding education according to the school’s first Ofsted Report published today.

East London Arts and Music (ELAM) is an Academy whose primary objective is to provide 16-19 year olds with a world-class education in, and exposure to the business of, both the performance and technical aspects of the music, games design, film and television industries. The course at ELAM has been designed in conjunction with the creative industries. The Ofsted report recognises the unique and excellent benefits that trainees and staff receive from the partnership between ELAM and the professionals in those creative industries.

Charlie Kennard, Principal, said, ‘We are delighted with the Ofsted Inspectors’ recognition of the quality of education we offer our trainees at ELAM. We strongly believe that there is so much creative talent that is unrecognised across the UK. We set ELAM up to give young people a place and a course that would give them the opportunity to pursue careers within theses sectors and this report is an indication that we are on the right track. I strongly believe that this report is a result and reflection of ELAM’s five core values of Drive, Excellence, Innovation, Integrity and Collaboration. We collectively established these values when we started some five years ago and it has been these values which have enabled us to achieve so much in such a short amount of time. Time and time again we have come back to these in the both good and tough times and they have always provided the right solution to allow us to move forward. On behalf of everyone involved in ELAM, I would also like to say a huge thank you to all the incredibly hard working staff who have given so much to help establish ELAM, all the trainees that enabled us to get to this point by choosing to come here when we didn't even exist and to all our Industry Partners for all their unwavering support. A special thanks must go to the team at Universal Music UK who signed up to our vision while ELAM was still just an idea.’

A team of four Ofsted inspectors used a mixture of group and individual interviews, observations of learning sessions as well as assessment and progress reviews to form their judgements. They concluded that the ‘Students thrive in lessons that are challenging, vibrant and exciting while benefiting from access to a unique and extensive range of very high-profile music industry professionals’.

ELAM continues to expand and in September 2017 will launch two new courses, Games Design and Film and Television, which mark the beginning of an exciting new chapter for the school.

The full Ofsted report is available online here.

Migos, Lil Yachty and Stefflon Don Visit!

Above: A photo of Lil Yachty talking through his album artwork during the masterclass.

This week we were lucky enough to be visited by world-wide artists Migos, Lil Yachty and Stefflon Don who did a full school masterclass and were showed around some of our brand new, state of the art music studios; they also got to watch some music lessons in action! They ended up jumping on the mic with one of the ELAM bands!

Watch the moment they jumped on the mic with ELAM trainee band here! 

The New Logo

With the development of ELAM and expansion into new ventures such as the digital media strand, we felt that it would be appropriate to change our logo to reflect our evolution as an organisation We are sad to see our old logo go, however, we will be creating special edition merchandise with our original logo, to wave it a well deserved final farewell! Keep an eye out for this, it will be coming very soon! Say hello to the new ELAM!





Star Wars Episode VIII title announced

It's official, the 8th film in the Skywalker saga will be called The Last Jedi, which will be released on December 15th 2017

The news was announced in a tweet from the official Star Wars account, which read: “It’s official. STAR WARS: THE LAST JEDI is the next chapter of the Skywalker saga. This December.#TheLastJedi”

Read more here.


GTA V Returns to Top of the UK Game Charts

Despite being released almost 3 and a half years ago GTA V has this week returned to the top of the UK Games charts for the 10th time.

Read more here.

If you're interested in learning how to make games for a living, you might want to apply for our new industry standard Games Design courses at ELAM. Click here if so.